Sustainability
Every paw print leaves a mark.
We're working to make ours lighter.
From the fill in our toys to the box on your porch, sustainability isn't a tagline here — it's a checklist we run through before anything earns a spot in the catalog.
Four things we hold every product to.
Sustainability only counts if it survives contact with a real household — so these are checked before anything joins the shop, not added on afterward.
Materials with a conscience
Recycled ocean-bound plastic in toy fill, natural jute and hemp in beds and leashes, zero PVC — ever.
Packaging that disappears kindly
Home-compostable mailers, FSC-certified boxes, and paper tape — no loose plastic void-fill in any shipment.
Give-back, by design
1% of every order funds rescue partners and tree planting — tracked publicly, not buried in a report.
Built to last, not to landfill
Every product is chew- and durability-tested. Fewer replacements bought means less waste made.
What's actually in your pet's gear.
We ask suppliers where a material came from and where it goes after — if either answer is vague, it doesn't make the cut.
Recycled PET fill & fibre
Toy stuffing and select bedding fibre made from post-consumer plastic bottles diverted before they reach the ocean.
Jute & hemp webbing
Fast-growing, low-water crops used in leashes and mats — no synthetic dyes, no microplastic shed.
Natural rubber & cork
Chew-safe, biodegradable alternatives to synthetic rubber in select toys and feeder mats.
No PVC, ever
PVC is off the approved-materials list entirely — no exceptions, regardless of cost or supplier pressure.
Where this year's materials come from
A rough breakdown across everything currently in the catalog. Updated as new suppliers are approved.
Our sustainability journey, one paw print at a time.
Real milestones, in order — including what we haven't fixed yet.
First rule on the books: no PVC
Two people vetting products at a kitchen table set the first hard line — if it contained PVC, it didn't get listed, no matter how well it sold elsewhere.
Switched to compostable mailers
Every standard shipment moved off plastic poly mailers and onto home-compostable packaging, ahead of most suppliers offering it at scale.
Launched Paws & Planet
1% of every order started routing automatically to rescue partners and a reforestation fund — no opt-in checkbox required.
3,000th tree funded, recycled-fill line launched
Our toy fill moved to recycled ocean-bound plastic across the core range, cutting virgin plastic use in that category by more than half.
Fully plastic-free packaging
We're still using plastic tape on oversized boxes and haven't found a compostable replacement that survives transit — actively testing alternatives now.
Giving back isn't a side project — it's built into every order.
A small, fixed share of every sale moves automatically to partners working on the ground — no year-end campaign needed to make it happen.
- Rescue & shelter partners for supplies and vet care
- Reforestation partner — one tree per milestone order
- Local spay/neuter clinics in underserved areas
Shop with a lighter footprint.
Every product on the shelf has already been checked against this page — you don't have to do the digging yourself.